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奥运金牌是参赛国争夺的主要目标,也是各参赛国新闻媒体关注的焦点。为夺得更多金牌需要对新闻报道和舆情态势进行适度的引导,西方国家大多采用了奥运金牌打赌的方式。通过这种方式,有效调动了本国运动员积极参赛和国民参与体育活动的热情,最大可能的使奥运成绩和国家荣誉最大化,从而实现了管理、参赛、荣誉、资源利用的多赢。但同时不可否认的是,打赌自身的游戏娱乐性,也在一定意义上解构了奥运盛会和金牌价值的庄严性。
The Olympic gold medal is the main target that the participating countries contend for, and it is also the focus of news media of participating countries. In order to win more gold medals, it is necessary to give appropriate guidance to news reports and public opinion situations. Most western countries adopt the method of Olympic gold medal betting. In this way, the active participation of national athletes and national enthusiasm for participation in sports activities are effectively mobilized, maximizing the Olympic achievements and national honors as much as possible, thus achieving win-win results in management, participation, honor and resource utilization. But at the same time, it is undeniable that betting on the entertainment of the game itself also deconstructs the solemnity of the Olympic Games and the value of gold in a certain sense.