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为应对以网络媒体为代表的新兴媒体的竞争压力,许多报业集团按照自己所理解的媒介融合理念积极实践。但在实践中,媒介融合是什么,它为什么能应对新媒体的竞争,媒介融合的价值主要体现在哪些方面,有关这些问题,并没有较为明确的认识,重视程度也不够。
In response to the pressure of competition from emerging media, represented by online media, many newspaper groups are actively pursuing the media convergence philosophy they understand. However, in practice, what is media convergence, why it can cope with the competition of new media, and the values of media convergence are mainly embodied in these aspects. There is no clear understanding and inadequate emphasis on these issues.