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“中国人口众多,虽然人均啤酒消费量只是美国人的1/10,但已是世界第二大啤酒消费国。中国人均消费水平正在上升,如果人均消费量达到美国人的1/3,中国一定是全球最大的啤酒消费国。华润只要在中国市场上占据第一,就有可能成为世界第一。”这就是华润集团总经理宁高宁进军啤酒行业的投资思路。与始建于1903年的青岛啤酒相比,华润闯进内地的啤酒行业绝对是迟到者。1993年12月16日,华润集团下属华润创业有限公司与沈阳啤酒厂合资成立沈阳华润雪花啤酒有限公司,由此开始向啤酒业进军。
“China has a large population. Although beer consumption per capita is only one-tenth of that of Americans, it is already the world’s second largest beer consumer. China’s per capita consumption is rising. If per capita consumption reaches 1/3 of Americans, China It must be the world’s largest beer consumer. China Resources, as long as it holds the first place in the Chinese market, may become the world’s largest.” This is the investment idea of General Manager Ning Gaoning of China Resources Group to enter the beer industry. Compared with Tsingtao Brewery, which was founded in 1903, China Resources is a latecomer to the beer industry in the Mainland. On December 16, 1993, China Resources Enterprise Co., Ltd., a subsidiary of the China Resources Group, formed a joint venture with Shenyang Brewery to establish Shenyang China Resources Snow Beer Co., Ltd., which began to enter the beer industry.