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《广告经营与管理》课程的教学是广告专业人才培养设置的必修课程。新建本科院校达成共识的是,把目标定位为服务于地方,突出特色,将特色与地方经济社会相结合,开设适合地方发展的课程与专业人才培养,因此,探索这门课程的教学现状与对策将有现实意义,它将利于阔清广告人才培养思路,从而提升新建本科院校广告课程的教学质量与教学效果。
The teaching of “Advertising Management and Management” is a compulsory course for the training of advertising professionals. Newly built undergraduate colleges reached a consensus is that the goal is to serve the localities, highlighting the characteristics of the local economy and society combine to create suitable for the development of local curriculum and professional personnel training, therefore, to explore the teaching of this course and the status quo Countermeasures will be of practical significance, it will help widen the train of thought of advertising personnel training, so as to enhance the advertising quality of new undergraduate colleges teaching and teaching effectiveness.