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2004年底再次来到欧洲,与1996年7月作为中国广告代表团成员参加嘎纳广告节(这也是中国第一次参加世界广告节),时隔8年。古老的欧洲景物依旧,只是这一次不是戴着广告的眼睛,创意的眼光,羡慕的眼神;而是戴着经营的眼睛,品牌的眼光,审视的眼神。鲁迅先生说:一部《红楼》,宗教家看到的是佛,道德家看到的是淫,时髦的人看到的是恋爱……欧洲也是一部书,不同的人看到的东西是大相径庭,有人看到的是奢华,有人看到的是小资,有人看到的是古老,有人看到的是悠闲……我看到什么?看到的是品牌,以及品牌与经济的对接。在我的眼里——
He returned to Europe at the end of 2004 and joined Ghana Advertising Festival (which is also China’s first World Advertising Festival) as a member of China’s advertising delegation in July 1996, an interval of eight years. The old European scene remains the same, but this time it is not the eyes of the ad, the vision of the eyes, the envy of the eyes; but the eyes of the business, the vision of the brand and the look of the eyes. Mr. Lu Xun said: a “Red House,” the religious home to see the Buddha, morality is seen prostitution, stylish people see love ... ... Europe is also a book, different people see things Different people see luxury, some see petty bourgeois, some see it as old, others see it as leisurely ... What do I see? I see the brand, and the connection between the brand and the economy. In my eyes -