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笔者在中江网已工作了十余年,一直在中江网采编中心从事重大主题报道工作。2016年,江苏省内和全国重点宣传报道任务异常繁重,从年初的“两会”到年尾的党代会、物联网大会、智能制造大会等,重大时政报道的数量、质量、深度都超越了往年。笔者拟围绕“创新”二字,谈谈在这一年里如何通过创新重大主题报道,来提升主流网络媒体在网民中的品牌形象。
The author has been working in Zhongjiang for more than ten years and has been engaged in the major topic coverage in the editing center of Zhongjiang Network. In 2016, the key propaganda and reporting tasks in Jiangsu and other parts of the country were extremely heavy. From the beginning of the “two sessions” to the party congress at the end of the year, the Internet of Things conference and the smart manufacturing conference, the number, quality and depth of major political reports Beyond the previous year. The author intends to revolve around the word “innovation” and talk about how to enhance the brand image of mainstream online media among netizens by means of major theme stories during the year.