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问题的提出作为一名媒体经营者,我一直为我们究竟需要一个什么样的经营理念而犹豫。同样为服务行业,曾蝉联全国单体商场销售“七联冠“的武汉广场一直奉行”把最微不足道的事做得完美无瑕”,七年来,武汉广场就是专注于埋头做好细节,从而创造了一个商界奇迹:同样为媒体,中央电视台广告部前几年提出“以客户为中心”,一改全国电视老大唯我独尊的作派,不遗余力四处推广,因而获得了客户的一致好评。一家区域性媒体,到底应该以什么样的经营理念来标示自己,指导员工的行为?
As a media manager, I always hesitate about what kind of business philosophy we really need. Also for the service industry, Wuhan Plaza, which has been rewarded as the “Seven Union Crown” in the country for unit shopping malls, has always followed the idea of “doing the most insignificant thing done flawlessly”. Over the past seven years, Wuhan Plaza has been focusing its attention on detail and creating A business miracle: the same for the media, CCTV advertising a few years ago put forward the “customer-centric”, a change of the country’s only TV monopoly leader, spare no effort around promotion, which won the praise of customers. A regional media, in the end what kind of business philosophy should be to label themselves and guide staff behavior?