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本文从浅谈创意是什么及创意的作用出发,提出了自己对创意产品定义的新的观点:对于创意产品不能一概而论,因为,不同的产品有不同的创意思维,具有不同的要求和价值特征。对创意产品的设计进行研究可能更具价值,用广义和狭义对创意产品进行界定可能更有意义。广义的创意产品应当存在于一切行业之中,也就是说,一切行业经过创意活动生产出来的,具有原创性、艺术性、科学性、个性化等特征的产品和服务,都可以称为创意产品。而狭义的创意产品,是指把创意用在某一个行业、某一种物品的生产上而生产出来的非大量的产品和服务。这些产品本身更具原创性、艺术性、科学性、个性化的特征,同时还具有情感化、趣味化等的特征。从产品的功能上来讲,这些产品能给人们传递生活乐趣,减轻生活压力,从而给人们带来更有创意的生活。
Starting from the function of creativity and creativity, this article puts forward a new point of view on the definition of creative products. It can not be generalized to creative products because different products have different creative thinking and have different requirements and value characteristics. It may be more valuable to study the design of creative products, and it may make more sense to define creative products both broadly and narrowly. The broad sense of the creative products should exist in all industries, that is, all industries produced through creative activities, with original, artistic, scientific, personalized features such as products and services, can be called creative products. The narrow sense of the creative product, refers to the use of creativity in a particular industry, the production of a certain kind of non-mass production of products and services. These products themselves are more original, artistic, scientific, personalized features, but also has emotional, interesting and so on. From the product’s function, these products can give people the pleasure of life, reduce the pressure of life, so as to bring more creative life to people.