论文部分内容阅读
由于社会的多元化发展,对大学生综合就业能力的需求越来越大。本文将针对市场营销专业的特点,从基础能力、差异性能力、可持续发展力构建了市场营销专业大学生的就业能力结构图,并进行相应的介绍。最后针对这一能力结构,阐述了市场营销专业大学生的就业指导实践途径。本文旨在强化市场营销专业大学生对就业指导的认识,为学生的发展谋出路,创造条件。
Due to the diversified development of society, there is an increasing demand for the comprehensive employment ability of college students. This article will be based on the characteristics of marketing professionals, from the basic ability, the difference between the ability of sustainable development to build a marketing structure of the employment capacity of college students and introduce the corresponding introduction. Finally, according to this ability structure, this paper expounds the practical guidance of employment guidance for marketing majors. The purpose of this article is to reinforce the recognition of career guidance for marketing majors, to find ways and conditions for the development of students.