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医院文化是医院品牌建设中不可缺少的重要一环,只有不断建设与时俱进的先进的医院文化,才能打造出优秀的医院品牌。具体实践中,要创新医院文化理念,通过加大网络、电视、电台、平面等媒体的宣传力度,来拓展医院品牌。同时,通过一系列人文建设等手段推进医院的整体内涵建设。以“立足品牌建设与发展,积极构建医院先进文化”实现医院和谐、科学、可持续的发展。
Hospital culture is an indispensable part of hospital brand building. Only by building an advanced hospital culture that keeps pace with the times can we create excellent hospital brand. In practice, we should innovate the concept of hospital culture and expand the hospital brand by increasing the propaganda of the network, television, radio and print media. At the same time, through a series of humanities construction and other means to promote the overall connotation of the hospital. To “based on brand building and development, and actively build the hospital advanced culture ” to achieve a harmonious, scientific and sustainable development of the hospital.