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据相关数据显示,截至2014年6月,中国网民规模达6.32亿,其中,手机网民规模5.27亿,互联网普及率达到46.9%。网络购物市场稳步快速向前发展,彰显出巨大的市场潜力。网络购物行为成为大众消费模式渗透到社会各个阶层,并引发网民消费行为和消费理念的转变。这种源于互联网技术与商业模式的消费行为转变,在对购物网站不断提出新挑战的同时,也一定程度向
According to relevant data, as of June 2014, the scale of Chinese Internet users reached 632 million, of which 527 million were mobile Internet users and the Internet penetration rate reached 46.9%. The steady and rapid development of online shopping market shows great market potential. Internet shopping behavior has become a model of mass consumption infiltrated all sectors of society, and led to changes in consumer behavior and consumer ideas. This change from the consumer behavior of Internet technology and business model, shopping sites continue to put forward new challenges, but also to some extent