论新媒体时代下动画艺术的发展与传播变革

• 作 者: 孙格格
• 机 构: 聊城大学美术学院,
• 出 处: 艺术品鉴
• 发表日期: 2015年06期
• 关键词: 动画艺术 新媒体 新媒体时代 数字信息技术 互动传播 中国动画 网络电视 图形图象 国产动画片 电视电影

新媒体是以数字信息技术为基础,以互动传播为特点,具有创新形态的媒体,是一个不断变化的概念。目前,科学和技术的进步与发展,在推动信息社会的发展方面发挥了越来越重要的作用。新媒体成为这个时代的宠儿,在它迅速发展的同时,也越来越多地影响着我们的生活,为以传统电视媒介为依托的中国电视动画发展带来了新的挑战。

New media is based on digital information technology, characterized by interactive communication, with innovative forms of media, is a constantly changing concept. At present, the progress and development of science and technology have played an increasingly important role in promoting the development of the information society. New media has become the darling of this era. With its rapid development, it also affects our life more and more. It has brought new challenges to the development of Chinese television animation based on the traditional television media.