论文部分内容阅读
在探讨市场营销战略内涵的基础上,分析了企业市场营销战略管理过程,提出了市场营销观念创新的内容和策略创新的方法与措施。
On the basis of discussing the connotation of marketing strategy, this paper analyzes the process of enterprise marketing strategy management and puts forward the methods and measures of marketing idea innovation and strategy innovation.