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2012年,在巨大的资金压力下,很多房地产企业不得不断臂求生,低价出售项目、土地、股权。绿城出售上海外滩地王10%股权,并计划转让价值约40亿元的多个项目,借此补充内部资金缺口。上海证大也同样遭遇因“钱紧”不得不“割肉”的窘境。有忧就有喜、有买才有卖,一些开发商不得“割肉套现”的同时,另一部分资金充裕的开发商却瞅准时机,在弱市下斩获性价比高的土地和项目股权,为市场好转准备充足的粮草。
In 2012, under the tremendous financial pressure, many real estate enterprises had to break the arm and sell their projects, land and equity at a low price. Greentown sold a 10% stake in Shanghai Bund King and planned to transfer a number of projects valued at about 4 billion yuan to supplement the internal funding gap. Shanghai Zendai also suffered due to “money tight ” had to “cut meat ” dilemma. Worries are happy, there are buy and sell, some developers may not “cut the flesh” is at the same time, another part of the well-funded developers are seized the opportunity to gain cost-effective land and project equity in the weak market for Market improvement, adequate preparation of forage.