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4G时代,移动互联网重磅来袭,一扫P C互联网在时间和空间上的局限性,迅速引爆指尖浪潮。市场研究公司Comscore发表报告称,移动应用已经成为人们数字化生活的重心,占到美国人数字化生活时间的52%。App应用的强势崛起,推动移动广告蓬勃发展,信息技术研究和咨询公司高德纳(Gartner)发布统计称,全球移动广告支出将由2013年的13 1亿美元增加至2014年的180亿美元,并在2017年进一步增长至419亿美元。而中国作为世界第一移动终端大国,移动广告市场
In the 4G era, the mobile Internet came under heavy attack, sweeping away the limitations of the Internet in terms of time and space, and rapidly detonated the wave of fingertips. Market research firm Comscore reports that mobile applications have become the focus of digital life, accounting for 52% of Americans digital life time. The rise of App applications has driven the growth of mobile advertising. According to statistics released by Gartner, the information technology research and consulting firm, the global mobile advertising spending will increase from 1.13 billion U.S. dollars in 2013 to 18 billion U.S. dollars in 2014, Further to 41.9 billion U.S. dollars in 2017. China as the world’s first mobile terminal powerhouse, mobile advertising market