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企业参与大型展销会是宣传其产品的有效形式,因此企业需要更加专业会展策划人员,《会展概论》这一课程需要实现与时俱进的教学改革,才能不断提升学生会展策划的能力。本文重点分析了这一课程教学改革所涉及的教学目标、内容、方法、手段、评价等方面的改革思想,从而实现其教学质量的有效提升。
Enterprises participate in large-scale trade fairs are an effective form of advertising their products, so enterprises need more professional exhibition planning staff, “Introduction to Convention and Exhibition” course need to achieve teaching reform with the times, in order to continuously improve the ability of students planning. This article focuses on the analysis of teaching reform in this course involves the teaching objectives, content, methods, tools, evaluation and other aspects of reform ideas, so as to effectively improve the quality of their teaching.