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民间年画与人们的生活密切相关。明代是山东人口重新迁徙和整合的时期,也是财神信仰在山东繁盛的重要阶段。明代山东民众对范蠡大加演绎,使其成为山东民间重要的财神之一。年画中有关范蠡的表现丰富多彩,显示出人们丰富的想象力和祈求神灵保佑、向往美好生活的愿望。为了顺应明代山东民众的生存需要,人们通过艺术化的图式教育,借助范蠡信仰在山东民间年画中的表达,将社会生活中的价值观道德化和神圣化,形成了鲜明的地域特色,并发挥出持久的影响。
Folk New Year and people’s lives are closely related. The Ming Dynasty was a period in which the population of Shandong re-migrated and integrated. It was also an important phase in which the God of Wealth religion flourished in Shandong. In the Ming Dynasty, the people in Shandong greatly interpreted Fan Li, making it one of the important wealth gods in Shandong. New Year’s paintings on Fan Li’s performance is rich and colorful, showing people’s rich imagination and pray for gods bless, longing for a better life desire. In order to conform to the survival needs of the Shandong people in the Ming Dynasty, people formed a distinctive regional characteristic through the artistic schema education, the expression of Fan-Fan belief in the Shandong folk-year New Year pictures, and moralized and sanctified the values in social life A lasting effect.