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传播的流向有三:单向传播、回应传播和相向传播。编辑作为传播者,在这三种流向所构成的传播场中发挥作用。编辑作为出版部门即社会群体中的一员,不管他是否与读者有直接接触,事实上他在整个社会信息传播和反馈体系中,和读者、作者是双边关系。单向传播,即传播者与接受者不发生直接的交流关系,事实上是不存在的。或许有不发生直接交流的现象,但间接交流的情况却是存在的,读者通过对社会群体的交流反馈或反射到编辑身上,这就构成了客观存在的回应传播。
There are three directions of communication: one-way communication, response communication and relative communication. Editors, as communicators, play a role in the transmission field that these three flows form. As a member of the publishing department, the social group, no matter whether he has direct contact with the readers, in fact, he is in bilateral relations with the readers and authors in the entire social information dissemination and feedback system. One-way communication, that is, communicators and receivers do not have a direct exchange relationship, in fact, does not exist. There may be no direct exchange of phenomena, but indirect exchange of the situation there, the reader through the exchange of social groups or reflect the feedback to the editor, which constitutes an objective response spread.