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产品设计是指借助线条、色彩、符号、数字等元素,以立体或平面方式表现产品的创造性活动。产品设计蕴涵了大量的社会文化信息,并与民族传统文化有着密切联系。文章针对五谷丰登的容器设计,将文化基因原理融入设计过程,有助于丰富产品的视觉信息,提升产品设计方案质量,为构建其文化风格提供参考,以提高产品设计的文化品位和审美价值。
Product design refers to the use of lines, colors, symbols, numbers and other elements, to three-dimensional or planar performance of creative products. Product design contains a lot of social and cultural information, and has close ties with the national traditional culture. In this paper, we designed the container harvesting design system to integrate the principle of cultural gene into the design process, which is helpful to enrich the visual information of product, improve the quality of product design scheme and provide references for building its cultural style so as to improve the cultural taste and aesthetic value of product design.