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加强印象宣传扩大对外合作企业印象,即是指消费者(用户)或者合作伙伴对企业的整体感观。它由企业的产品、规模、政策等要素组成。企业印象宣传,是宣传工作者通过图象配文字说明或口头解说等形式,向受众介绍事物,使人视觉后在头脑里留下迹象的一种宣传方法。充分利用现代化宣传工具,反映企业特殊个性和信誉,使更多的人了解企业,使更多的合作伙伴熟悉企业、信赖企业,使本企业形象生辉。做到这一点,宣传报道才能叫服务到位,才具有实效性。河南油田钻井公司党委的宣传报道工作注重公司印象宣传,从
Strengthen the image of publicity to expand the impression of foreign cooperative enterprises, that is, consumers (users) or partners on the overall sense of the company. It consists of the company’s products, size, policy and other elements. Corporate image promotion is a way for advertisers to introduce things to their audiences and to leave behind signs in the mind after they have visualized words or oral narratives. Make full use of modern propaganda tools to reflect the special personality and credibility of enterprises so that more people know about the enterprises so that more partners are familiar with the enterprises and trust the enterprises so that the corporate image will be glorified. To do this, publicity reports can call service in place, it has practical effect. Henan oilfield drilling company party propaganda work emphasis on corporate image propaganda, from