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1990年,岳化合成橡胶厂 SBS 装置建成并产出合格产品,填补了国内生产 SBS 的空白,着实让橡胶厂的职工高兴了一阵。然而一连几年,产品积压,销售不畅,又愁煞了全厂职工。1994年,奇迹出现了——SBS 销售居然超过了万吨,比上年翻了一番。原因何在?“工厂名片”带来了畅销效应。原来,该厂营销人员在销售中发现 SBS 滞销,关键在用户不了解工厂,甚至不知道 SBS 为何物。针对此,营销人员出了一个点子,建议厂里印制一批“工厂名片”和《SBS 实用技术手册》,工厂采纳了。此后,营销人员带着
In 1990, the SBS installation of Yuehua Synthetic Rubber Factory was completed and produced qualified products, filling the gap in the domestic production of SBS, which actually delighted the employees of the rubber factory for a while. However, for a couple of years, the product backlog and sales have been sluggish, and workers have been smashed. In 1994, a miracle emerged - SBS sales actually exceeded 10,000 tons, double the previous year. What are the reasons? “Factory card” brings about the best-selling effect. Originally, the factory’s marketing staff discovered that SBS was unsalable in sales. The key was that users didn’t understand the factory, and they didn’t even know what SBS was. For this, the marketing staff came up with an idea to suggest that the factory print a batch of “factory business cards” and “SBS practical technical manuals” that the factory adopted. After that, the marketing staff took