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在现代社会的发展下,商品的包装直接反应了社会的发展水平也体现了商品的档次,包装设计的演变趋势由繁到简。而在包装设计中色彩的搭配是非常重要的,一个好的设计好的色彩搭配很大程度的决定了产品的畅销度。现代包装是消费者与生产者最直接的接触的产物,相比其他的推销方式,它更容易吸引消费者的购买欲。因此在对包装设计的研究具有极为总要的意义。
In the development of modern society, the packaging of goods directly reflects the level of social development also reflects the grade of goods, packaging design evolution trend from simple to simple. In the packaging design with the color is very important, a good design with a great degree of color determines the product’s best-selling degree. Modern packaging is the product of the most direct contact between consumers and producers, and it is more likely to attract consumers’ desire to buy than other methods of marketing. Therefore, the study of packaging design has a very important meaning.