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2005年10月19日,在第八届北京国际工程机械展览暨技术交流会上,柳工机械股份有限公司的新标识正式对外发布。新标识的启用,标志着柳工在国际化进程中建立了一个新的里程碑,柳工要用品牌战略在市、场竞争中取得柳工的地位,柳工要立志成为中国工程机械的第一个国际品牌。把“柳工”这一中国原生的工程机械品牌推向国际,并将其打造成为具有鲜明的中华民族烙印的国际品牌,这是中国工程机械民族品牌质的升华。然而,来自国内外工程机械市场激烈竞争的压力,特别是在国际市场上,面对跨国公司的重重包
On October 19, 2005, at the Eighth Beijing International Construction Machinery Exhibition and Technology Exchange Conference, the new logo of Liugong Machinery Co., Ltd. was officially released. The opening of the new logo symbolizes that Liugong has set a new milestone in the internationalization process. Liugong should take the brand strategy to gain Liugong’s position in the market and competition in the market. Liugong should aspire to become the first of China’s construction machinery An international brand. The “Liugong” the Chinese native construction machinery brand to the international and build it into a distinctive Chinese brand of international brands, which is the quality of China Construction Machinery brand sublimation. However, the pressure from intense competition in construction machinery markets at home and abroad, especially in the international market, the face of the heavy bag of multinational corporations