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随着移动通信设备的普及和无线上网技术的进步,将声音、图像等资料和产品直接传送到移动设备上,对于企业将可创造出更多的商机。而利用随身通信设备,来处理生活和商业上交易的方式,即为移动商务或移动电子商务。本文即在探讨移动商务的现况,依据世界各地与国内业者的相关数据信息,探讨未来移动商务在个人化服务及企业化应用的发展趋势。
With the popularization of mobile communication equipment and the advancement of wireless Internet access technology, it is possible to create more business opportunities for enterprises by transmitting audio and video data and products directly to mobile devices. The use of portable communication devices to deal with life and business transactions, that is, mobile commerce or mobile e-commerce. This article is about the current status of mobile commerce, based on the relevant data and information from all over the world and domestic industry, to explore the future development trend of mobile commerce in personalized services and enterprise applications.