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现在航空公司的促销方式很多,但是这些促销的开展多数情况下是主观决策的,缺乏科学分析的基础。本文设计基于SAS的促销分析模块,旨在使决策人员了解促销政策是否达到预期目的,有没有造成成本的增加,以此来评价促销政策是否合理,下次在开展同类型促销活动时,可以注意这些问题,实行更加合理的奖励政策,激励会员乘机,给公司带来更大收益。
There are many ways to promote airlines now, but the promotion of these promotions is mostly subjective and lacks the basis for scientific analysis. In this paper, SAS-based marketing analysis module designed to make policy makers understand whether the promotion of the policy to achieve the desired goal, has caused no increase in cost, in order to evaluate the promotion policy is reasonable, next time in the same type of promotional activities, you can pay attention These problems, the implementation of a more reasonable incentive policies, encourage members take the opportunity to bring greater benefits to the company.