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目前高校校园环境标识系统从开发、设计到管理等方面都暴露出了严重的问题,这不仅会影响一个高校品牌形象的塑造和提升,甚至还会影响到一个地区、一个城市、一个政府的形象。本文就大学校园环境标识系统存在的问题进行剖析,探讨大学校园环境标识系统对校园形象的影响,并提出相应的解决策略。
At present, the campus environmental labeling system of colleges and universities has exposed serious problems in terms of development, design and management, which will not only affect the shaping and promotion of a university brand image, but also affect the image of a region, a city and a government . This article analyzes the existing problems of university campus environmental labeling system, discusses the influence of university campus environmental labeling system on the campus image, and puts forward the corresponding solution strategies.