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中西方营销代理比较及我国代理制运行中的问题和对策初探西安交通大学管理学院秦良娟李怀祖机械科学研究院系统分析所韩新民一、前言随着我国经济体制改革的不断深化，工业营销体系已逐步变化以顺应由传统的计划体制向市场经济体制过渡。工业营销渠道也由单一的由上而下的...
Comparison of marketing agents in China and the West and the problems and countermeasures in the operation of agency system in our country Xi’an Jiaotong University School of Management Qin Liangjuan Li Huai Zu Mechanical Analysis Institute of Systems Analysis Han Xinmin I. Introduction With the continuous deepening of China’s economic restructuring, industrial marketing system has been gradually Change to comply with the transition from a traditional planning system to a market economy. Industrial marketing channels from a single top-down ...