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汉字,是现在仍在使用的历史最悠久的文字。由于汉字的结构复杂,并且与世界上大多数国家的书写和发音方式不同,汉字往往被认为是最难识别和书写的文字。汉字的特殊结构给汉字商标的国际化注册带来了很大影响。一些国家将汉字视为具有显著性的文字并通过“音”、“形”、“意”三个方面来进行审查;一些国家,汉字被当做纯图形来审查;更有一些国家认为汉字根本无法被识别,故被视为不具有显著性的字符。笔者就汉字商标
Chinese characters, is still the oldest text still in use. Because of the complex structure of Chinese characters and the way they are written and pronounced in most countries in the world, Chinese characters are often considered the hardest words to recognize and write. The special structure of Chinese characters has brought great influence on the international registration of Chinese characters. Some countries regard Chinese characters as salient texts and examine them through three aspects: “sound”, “shape”, “meaning”; in some countries, Chinese characters are examined as pure graphics; more Some countries think that Chinese characters can not be identified at all, so they are regarded as non-salient characters. The author on the Chinese trademark