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北京的服饰类老字号主要有瑞蚨祥、内联升、盛锡福、同升和等。明清时期的歌谣“头顶马聚源、身穿瑞蚨祥、脚踩内联升”是对这些老字号名满京城的生动写照。历史上,老字号通过店面完成销售,其店面不仅是销售的唯一场所,更重要的是它承载了深厚的文化传统与品牌的内涵,体现了品牌的个性和身份的物质形态与外在表现,这些店面也成为城市的一道独特的景观。近年来,电子商务兴起,使消费者
Beijing’s apparel mainly the old Ruiyu auspicious, in-l, Sheng Xi-fu, with the rise and so on. Songs of the Ming and Qing Dynasties “head horse Juyuan, wearing Rui Xiang, foot inline liters ” is a vivid portrayal of these old names full of the capital. Historically, the old name completed sales through the storefront, the store is not only the only place for sale, more importantly, it carries a deep cultural tradition and brand content, embodies the brand’s personality and identity of the physical form and external performance, these The storefront has also become a unique city landscape. In recent years, the rise of e-commerce to consumers