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五四时期,以《科学》为代表的科技期刊有力地推动了科学知识的传播与科学意识的启蒙。作为科技传播的形式之一,《科学》杂志的广告在科技传播的过程中也发挥了积极的作用。通过统计、分析五四时期《科学》的广告,提出五四时期《科学》杂志的广告通过搭建“传受平台”而间接发挥其建构功能的观点,同时探讨了《科学》广告传播科学知识与培养科学意识的两大功能。
During the May 4th Movement period, the sci-tech periodicals represented by “science” effectively promoted the dissemination of scientific knowledge and the enlightenment of scientific consciousness. As one of the forms of science and technology dissemination, “Science” magazine advertising also played an active role in the dissemination of science and technology. Through the statistics and analysis of advertisements of “science” during the May 4th Movement, this paper put forward the viewpoints that “Science” advertisement can exert its constructive function indirectly through establishing “platform” during the May 4th Movement period. At the same time, Knowledge and Training Two Major Functions of Scientific Consciousness.