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1 美林模式:利用公司专业化的经纪队伍与庞大的市场研究力量为投资者提供各种理财服务。2 嘉信理财模式:同时为投资者提供网上交易、电话交易和店面交易服务。此种模式在不牺牲服务质量的前提下会降低投资者交易费用,比较成功。3 Etrade 模式:只为投资者提供网上交易服务,并无有形的营业网点存在。此种模式营业成本低,可以以尽可能低的佣金折扣来吸引对价格在意而对服务要求不高的自动投资者。
1 Merrill Lynch model: the use of the company’s specialized brokerage team and a huge market research efforts to provide investors with a variety of financial services. 2 Schwab money management model: At the same time provide investors with online transactions, telephone transactions and storefront trading services. This model will reduce the transaction costs of investors without sacrificing the quality of service, more successful. 3 Etrade model: only for investors to provide online trading services, there is no tangible outlets exist. This model low operating costs, you can use the lowest possible commission discount to attract the attention of the price and service less demanding automatic investors.