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旅游资源的有限与人们生活水平的提高,拉动了当前国内的旅游热。可在国内大多数景区的一片繁荣之下,各种问题也时时见诸报端。从各式各样“雷人”的免票炒作,到“一票制”收费的变相涨价,再到各种假遗址、假“古董”的跃跃欲试,国内景区在旅游经济的营销上似乎只看到了当前利益,而未把眼光放长远。对于景区来说,涨不涨价,炒不炒作,不过是一个经营策略的问题,但对于公众来说,却是一个态度的问题;而
Limited tourism resources and people’s living standards improve, driving the current domestic tourism fever. Most of the scenic spots in China can be a boom, all kinds of problems from time to time to see the newspapers. From a wide range of “Lei Ren” free speculation, to the “one-vote system” fees disguised prices, and then to a variety of fake sites, fake “antique ” eager to domestic scenic tourist economy The marketing seems to see only the current interests, but did not look into the distance. For scenic spots, prices do not rise, speculation is not speculation, but a business strategy, but for the public, but it is an attitude problem; and