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几年前,电子商务闪购模式炙手可热,甚至有些评论称,闪购网站将成为传统零售业的终结者。然而实体零售商看到了闪购网站的短板,提出挑战,并打出他们的王牌——实体店铺。闪购网站也不甘示弱,逐渐拓展商品范围并改变展示方式。创新应需求而改变2011年,哈佛商学院一篇有关零售革命的文章中提到,零售商需要考虑“消费者的哪些需求无法通过电子商务来满
A few years ago, e-commerce flash sales model hot, and even some commented that flash shopping site will become the terminal of the traditional retail industry. However, physical retailers saw the shortcomings of flash shopping sites, challenged them and tapped their trump card - the physical store. Flash shopping site also outdone, and gradually expand the scope of goods and change the display. Innovations change in response to needs In 2011, an article from the Harvard Business School on the retail revolution mentions that retailers need to consider ”what consumer needs can not be satisfied by e-commerce