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旅游是一种文化现象,也是人们文化消费的重要领域。随着经济的发展,人们物质文化生活水平的提高,文化因素应成为旅游开发的重点,文化的吸引力也将成为旅游产品竞争的关键因素。近年来,黑龙江省冰雪旅游产业不断发展壮大,但同时面临着国际、国内冰雪旅游市场激烈竞争,以及旅游者旅游需求不断变化,传统的冰雪旅游产品吸引力下降的巨大挑战。推动冰雪旅游产业与文化产业
Tourism is a cultural phenomenon, but also an important area for people’s cultural consumption. With economic development, people’s material and cultural living standards improve, cultural factors should become the focus of tourism development, cultural attraction will also become the key factor in the competition of tourism products. In recent years, the ice and snow tourism industry in Heilongjiang Province continues to grow and develop, but at the same time, it faces the huge challenge of the international and domestic ice tourism market fierce competition, as well as the ever-changing tourist demand of tourists and the attraction of traditional ice-snow tourism products. Promote ice tourism industry and cultural industry