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改革开放以来,我国的经济飞速发展,中小企业的数量也在不断增长,成为我国国民经济增长的一个重要因素。中小企业的市场营销策略是其成长和发展的基础,能够影响企业的命运。本文首先对我国中小企业市场营销现状以及目前所存在的一些问题进行分析,在上述问题的基础上提出我国中小企业市场营销策略,对促进中小企业的发展有着重要意义。
Since the reform and opening up, the economy of our country has been developing rapidly and the number of small and medium-sized enterprises has also been increasing. This has become an important factor in the growth of our national economy. SMEs marketing strategy is the basis for its growth and development, can affect the fate of enterprises. This article first analyzes the current situation of SMEs marketing in our country and some existing problems. Based on the above problems, it is of great significance to put forward the marketing strategies of SMEs in our country to promote the development of SMEs.