论文部分内容阅读
基于价值链理论,B2B2C全程电子商务模式是生产企业—代理商(销售商)—消费者的电子商务模式,它结合B2B模式的信息流和B2C模式的资金流与物流,实现生产—销售—消费商务活动链条上的全程价值。平行业务流程、全程信息分享及SaaS软件服务支持是B2B2C全程电子商务模式实现的三个要点。
Based on the theory of value chain, B2B2C full e-commerce mode is the e-commerce mode of manufacturing enterprise-agent (seller) -consumers. It combines the information flow of B2B mode and the capital flow and logistics of B2C mode to realize the production-sales-consumption The full value of business activities on the chain. Parallel business processes, the whole process of information sharing and SaaS software service support is B2B2C full e-commerce model to achieve the three points.