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物流企业是现代物流业的重要组成部分,其经营效率的改进能够更好地促进现代物流业的发展,在现代化经济的发展中,物流与营销的关联越来越密切,物流业的经营管理过程更是离不开营销战略的支持,现代物流市场的发展需要重视并提高营销战略的制定和实施,进而提高物流服务的质量和水平,更好地促进经营效率的改进。本文将在分析现代物流市场营销管理中存在问题的基础上,对基于物流市场发展的市场营销战略进行了积极探讨。
Logistics enterprises are an important part of modern logistics industry. The improvement of management efficiency can better promote the development of modern logistics industry. In the development of modern economy, the connection between logistics and marketing is getting closer and closer. The logistics management and management process It is inseparable from the support of marketing strategy. The development of modern logistics market needs to pay attention to and improve the formulation and implementation of marketing strategy, so as to improve the quality and level of logistics service and better promote the improvement of business efficiency. Based on the analysis of the existing problems in the marketing management of modern logistics, this paper discusses the marketing strategy based on the development of logistics market.