【摘 要】
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正在上演的世界杯即将进入高潮之时,突然传来“中央电视台将全面禁止以米卢为形象的商业广告的播出”的消息。这对于以米卢为形象代言人的金六福、奥克斯等商家而言,这条消
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正在上演的世界杯即将进入高潮之时,突然传来“中央电视台将全面禁止以米卢为形象的商业广告的播出”的消息。这对于以米卢为形象代言人的金六福、奥克斯等商家而言,这条消息无异于晴天霹雳。 金六福请米卢担任形象代言人的出场费是40万美元,奥克斯空调、金正复读机不甘落后,也是花了同样的价钱请到米卢,怡冠饮料则抛出100万人民币。当然,这仅仅是付给米卢本人的费用,至于广告的前期制作、后期的媒体投放以及相应的公关费、围绕着米卢的活动开销等等,对于这些企业而言更是一个不菲的数字。如果
When the staged World Cup is about to enter its climax, it suddenly came out that “CCTV will ban the commercial broadcasting based on Milutinovic from its promulgation.” This message is no different from a thunderbolt to businesses such as JLF and Oaks, which use Milutinovic as its spokesperson. JLF invited Milutinovic as appearance spokesman’s appearance fee is 40 million US dollars, Oaks air conditioning, Kim Jung-repeater is not far behind, but also spent the same price to Milutinovic, Yi Guan drink thrown 1000000 yuan. Of course, this is just the fee paid to Milutinovic. As for the pre-production of advertisements, the late media release and the corresponding public relations fee, the expenses of activities around Milou and so on are more expensive for these enterprises digital. in case
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