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当下传统媒体转型存在三大致命的误区。一是出于人性(自我)的本能,以“电视+”(“报纸+”)这种错误的逻辑和虚幻的概念,来指导媒体转型;二是没有在“道”的层面认清“新媒体”的本质,就在“术”的层面上仓促应对;三是简单粗暴地把问题归结给体制。传统媒体人如果不从这三大误区跳出来,转型就是一句空话。
There are three fatal errors in the current transition of traditional media. First, out of the instinct of humanity (ego), it guided the media’s transformation by such erroneous logic and illusory concepts such as “television +” (newspaper “+”); second, Recognize the essence of “new media” at the level of “surgery” and rush to respond promptly at the level of “surgery”. Third, the problem is simply and rudely summed up to the system. If the traditional media people do not jump out of these three misunderstandings, the transition is an empty talk.