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跨境电商平台随着跨境电子商务的发展而不断涌现,作为一种发展工具,即跨境电商平台,在平台的不断发展中,价格竞争趋势日益竞争激烈。2016年,阿里巴巴旗下的“速卖通”的跨境出口电商平台,发布了品牌准入公告,即:卖家必须从以往的代销模式、代加工模式转变为高质量服务、高品质品牌化的模式,平台模式的改变,使得不同卖家面临着不同程度的挑战和机遇,在此模式转型之下,需解决过程中的诸多问题,基于此,针对卖家对平台模式转型的认可度进行分析、研究,于夸奖出口电商平台转型而言,具有着十分重要的现实意义。
As cross-border e-commerce platforms, as a development tool, cross-border e-commerce platforms continue to emerge with the development of cross-border e-commerce. As the platform continues to evolve, the price competition tends to become increasingly competitive. In 2016, Alibaba’s “AliExpress” cross-border export e-commerce platform, released a brand access announcement, that is: the seller must from the previous consignment model, the processing model into high-quality service, high quality Under the transformation of the mode, many problems in the process need to be solved. Based on this, the author takes the approval of the seller for the transformation of the platform mode Analysis, research, to praise the export business platform for the transition in terms of electricity, with very important practical significance.