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案例教学法是一门实用性极强的教学方法,具有启发性、实用性和参与性的特点。学习市场营销学的重点在于理论联系实际,新课改背景下在高职市场营销教学中合理运用案例教学法,可以有效地提高学生的学习兴趣,充分发挥学生的主观能动性,提高学生对教学理论的实际应用能力。旨在简要探讨案例教学法在市场营销教学中的意义,并对案例教学法在高职市场营销教学中的运用提出合理化建议。
Case teaching method is a very practical teaching method, which is inspiring, practical and participatory. The focus of learning marketing is the combination of theory and practice. The rational use of case teaching methods in the marketing teaching of higher vocational education in the context of the new curriculum reform can effectively increase students’ interest in learning, give full play to the subjective initiative of students, and improve students’ teaching theory. Practical application capabilities. This paper aims to briefly explore the significance of case teaching in marketing teaching, and puts forward reasonable suggestions for the use of case teaching method in marketing teaching in higher vocational education.