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整合行销是一种营销理念上的创新,它已成为国际市场营销的一种新潮流,在愈来愈激烈的市场竞争中,谁先掌握这种全新的营销手法,并加以娴熟运用,谁就能把握先机,出奇制胜
Integrated marketing is a kind of innovation in marketing concept. It has become a new trend in international marketing. In the increasingly fierce market competition, whoever first masters this new marketing technique and applies it skillfully will Can grasp the first chance, surprising victory