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咖啡作为一种舶来品,已成为西方精品文化的代名词和人们消费品位的象征。我国目前有大大小小的咖啡厅十几万家。据统计数据显示,中国的咖啡消费量正以10%的速度逐年上升,并有望成为世界最重要的咖啡消费国之一。咖啡文化正与中国传统茶道交相辉映,表现出强大的发展潜力和势头。由于经济开发及对外交流较早,华东、华南地区市场的咖啡消费量均以每年两位数的速度飚升,部分地区甚至超过了100%,未来华东、华南市场
Coffee, as a kind of imported product, has become synonymous with Western fine culture and a symbol of consumer tastes. There are currently over a dozen thousand coffee shops in our country. According to statistics, coffee consumption in China is rising year by year at a rate of 10% and is expected to become one of the most important consumers of coffee in the world. Coffee culture is in full bloom with the traditional Chinese tea ceremony, showing a strong potential for development and momentum. Due to the economic development and foreign exchange earlier, coffee consumption in East China and South China markets soared at double-digit annual rates, even exceeding 100% in some areas. In the future, East China and South China markets