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当前,在媒体的经济报道中呈现人文化趋势,其明显特征是:在价值取向上,往往体现为经济与人文并重;从报道视野上看,不但关注全面的经济,还关注全面的人;在报道角度上,都从对人的理解出发。要使经济报道做到人文化,体现人文关怀的色彩,应当有一些新的思路:一是在报道主题上,要尽量将经济与人联系起来;二是在观察角度上,重视“经济现象的非经济视角”和“非经济现象的经济视角”;三是在报道对象上,突出经济现象中人的活动;四是在观点表述上,着重“双面型劝服”。
At present, the trend of human culture is presented in the economic reports of the media. The obvious characteristics are: in value orientation, emphasis is always placed on both economy and humanity; from the perspective of coverage, not only the overall economy but also all-round people are concerned; Report from the point of view, all from the understanding of people. In order to make the economic reports humanistic and reflect the color of humanistic care, we should have some new ideas: First, we should try our best to link the economy with people in the theme of the report; secondly, in the perspective of observation, attach importance to the “economic phenomenon Non-economic perspectives ”and“ economic perspectives of non-economic phenomena ”. Third, we highlight the human activities in economic phenomena on the target audience. Fourth, we emphasize“ double-sided persuasion ”on the viewpoint expression.