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一、案情2011年7月我们北京市工商局朝阳分局广告科接到一位女性消费者举报:某时尚杂志(以下简称S杂志)刊登了一条标称“BRAVA”(以下简称“B产品”)的丰胸产品,自己购买并使用后发现效果并不如广告描述的那样明显,消费者认为该广告存在虚假宣传问题,要求查处。接到举报后,执法人员迅速调取了S杂志2010年及2011年的样刊,确定涉嫌违法广告的
First, the case In July 2011, we Beijing Branch of Commerce and Industry Bureau, Chaoyang Branch Advertising Division received a female consumer report: a fashion magazine (hereinafter referred to as S magazine) published a nominal “BRAVA” (hereinafter referred to as “B Product ”) breast enhancement products, their own purchase and use found that the effect is not as advertised as obvious, consumers think the advertisement there is a false publicity issues, request investigation. Upon receipt of the report, law enforcement officers quickly retrieved the S magazine magazine in 2010 and 2011, to determine the suspected illegal advertising