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2015年9月初,文化部、体育总局、民政部、住房城乡建设部四部委联合印发了《关于引导广场舞活动健康开展的通知》,肯定了广场舞运动的积极作用,要求各地将广场舞的规范和推广工作纳入当地政府重要议事日程。在国家政策的大环境下,中信银行积极响应国家号召,恰逢其时地推出了“中信红红动中国”第三届幸福年华卡广场舞大赛。据悉,在2013年和2014年,中信银行已经连续举办了两届广场舞大赛,全行招募了9000余支参赛队伍,共计28万人参赛。两届大赛塑造了中信银行老年客户“体育营销”的特色,
In early September 2015, the four ministries, Ministry of Culture, General Administration of Sport, Ministry of Civil Affairs and Ministry of Housing and Urban-Rural Development jointly issued the “Circular on Guiding the Health Promotion of Square Dance Activities”, affirming the positive role of square dance and requiring that the local dance Norms and promotion work into the local government important agenda. Under the national policy environment, CITIC Bank actively responded to the call of the state and coincided with the launch of the third Happy New Year Card Square Dance Competition “CITIC Hongxingdong”. It is reported that in 2013 and 2014, CITIC Bank has held two consecutive square dance competitions, the entire bank recruited more than 9 teams, a total of 280,000 entries. The two competitions created the characteristics of CITIC Bank’s senior customers and “sports marketing”