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本文分析了我国文化产业营销的影响因素并制定相应的营销战略,对于促进我国文化产业的发展具有重要的意义。文化产业作为不同于实体产业的一种特殊产业,影响其营销的因素也与实体产业营销有一定差异。本文通过建立ISM模型分析了影响我国文化产业营销的因素,得出了文化空间的营销是文化产业营销的核心的结论,提出了完善我国文化产业营销的战略思考,希望对促进新时代我国文化产业的发展有一点借鉴作用。
This article analyzes the influencing factors of our country’s cultural industry marketing and formulates the corresponding marketing strategy, which is of great significance for promoting the development of our country’s cultural industry. As a special industry different from the real industry, the cultural industry also has some differences with the marketing of the real industry. This paper analyzes the factors influencing the marketing of cultural industries in our country through the establishment of ISM model and concludes that the marketing of cultural space is the core of cultural industry marketing and puts forward the strategic thinking of perfecting the marketing of cultural industries in our country and hopes to promote the cultural industries in our country The development of a little reference.