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记者:安徽台在客户服务方面已经是在全国做得比较超前了,而您今年在年初对安徽电视台广告中心提出做专业化销售领跑者这一概念,是基于何种考虑呢? 邹:为客户提供专业化服务是安徽电视台广告经营的精髓,从最早成立企划部至2000年开始的广告商的调查、2002年成立的大客户服务中心,以及在全国最早推出的收视率保障,无一不体现了我们在专业服务工作中的创新与自我提升的态度。但是,成功是把双刃剑,虽然有时它是持续提高的促进因素,但它也很容易使公司沾沾自喜。从过去的成功和失误中学习很重要,但做为领导及管理人员的重点应该是未来。随着市场的开放,媒介市场将会重新洗牌,如何在大浪淘沙中成为闪烁的金子,就要求媒介的经营者建立领先的核心竞争力,需要对企业现有核心竞争力及现有产品、服务进行重新评估,发现中心内部所有与品牌建设相关部门的核心竞争力,找出机会点在哪里。
Reporter: Anhui Taiwan has been done in the customer service has been more advanced in the country, and you this year at the beginning of this year, Anhui TV advertising center to do the professional sales leader in the concept of this is based on what consideration? Zou: for customers The provision of professional services is the essence of the advertising operation of Anhui TV Station. From the investigation of the advertisers starting from the earliest establishment of the Planning Department to the beginning of 2000, the major customer service center set up in 2002 and the earliest introduction of rating protection in the country, Our innovation and self-improvement in professional service work. However, success is a double-edged sword, and although it is sometimes a contributing factor to continuous improvement, it can easily make the company complacent. It is important to learn from past successes and mistakes, but the key to leadership and management should be the future. With the opening up of the market, the media market will reshuffle the cards. How to become a glittering gold in the Ebb and Flows requires media operators to establish their leading core competencies, which require the core competitiveness of the enterprises and existing products and services Conduct a reevaluation and find out the core competencies of all departments related to brand building within the center and find out where the opportunities are.