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消费者很难对自己不熟悉的品牌产生购买行为,因此要使消费者了解不同品牌对自己利益的差别,从而使消费者对品牌容易识别和认知。
It is difficult for consumers to buy goods because they are unfamiliar with the brand. Therefore, it is necessary for consumers to understand the differences between different brands for their own interests so that consumers can easily recognize and recognize the brands.