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老年报业为丰富老年生活、促进老年社会健康发展起到积极的作用。随着新媒体的出现、忠实读者的高龄化以及媒体市场格局的变化,许多老年报陷入困局。老年报要积极参与休闲养老、教育培训、老年健康等老年产业,为老年报的可持续发展开拓新路。
The newspaper for the elderly has played a positive role in enriching the elderly and promoting the healthy development of the elderly. With the advent of new media, the aging of loyal readers, and the changes in the media market, many senior citizens are in trouble. The annual report must actively participate in the elderly industry such as leisure and pensions, education and training, and elderly health, and open up new roads for the sustainable development of the newspaper.